Wednesday, 2 March 2011

YCN Collaborative Brief

Ycn is a live brief and for it we have been asked to get in to pairs.
My pair should be someone that I can work with, who has different skills to me, and someone who I can express and share my opinions with.
There are 17 brief to choose from on ycnonline.com and we have been asked to pick 3 that we like and 1 that we do not like at all.
My first thoughts on the briefs...

20th Century Fox
Not too fond on this one, and would not like to use film

Boost
created to "pick you up".
Different flavours- colour choice?
Different needs- make them in different styles
Business people?business boost?
Get brain going for work?
where?...outside business offices in leeds

British Music Experience
why I might like it...
  • love music
  • nights out
  • events
  • bar workers
  • event friends
Why I might not like it...
  • For all ages
  • spice girls to beatles
  • I think a "music experience" is not just about Clubs, its about secret parties, sunny afternoons, private parties, festivals and the atmosphere when hearing a song.
Direct Line
Boring
Lots of type
I dont know anything about insurance companies.
A lot of research needed
I dont have insurance on anything how will I know what others want to know/see/hear?

If i was to pick this one I would create a site where it is easy to find information and have the advantage of saying " comparing is confusing, direct line is simple"

Fairtrade
Film would be interesting and challenging to make.
My dad works on a farm which fits the brief

Marks & Spencers
I really like how they have asked you to create something new and design all sorts of fun things, Logo, Icon and even window displays, I think I could have a lot of fun with this brief.
A lot of information will be needed.

Green and Black
Chocolate.
Dark chocolate is always old looking with black packaging and swirly lines.
The brief wants you to target younger people meaning fun young packaging will be needed.
I always find that dark chocolate come in massive sized bars, create smaller bars that can be carried in pockets or lunch box's.

Ted Baker
Dont really understand what they want from us. I would like to do a window display and adverts.
"irreverent British humour"?
stupid outfits- funny
humours logo
British
  • flag
  • Queen
  • Yorkshire pudding
  • rain glasses
Thames clippers
I really want to make a hand drawn map of all the buildings and sites that you see as you travel up the river on the thames clipper.
tube stress free
fresh air
could make an after effects video as well, that could be see on those big billboards

The Big Issue
Funny things that they say
draw funny pictures of them with theyre quotes
interview the people who sell the big issue in leeds, asking how they ended up doing this and what are they hoping to do in the future.

The open University
This would be a real feel good project. Not because I've been in the situation but thought about "what is I dont get in anywhere"
Website
posters- they're always too serious and get you down. Fun posters needed.
advantages- everyone you meets been threw what you have, second chances
UCAS- Route A, Route B, Route Open University

Whyte & Mackay
A whiskey. Want to make younger people choose it.
They want to keep they're own logo so we wouldn't be able to change it just work with it.



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