Firstly we need to go design a logo, when we have done this we will be able to have it visualised in many places, such as reusable bags, in store, packaging, magazines and more.
We have been thinking about Pledges...and " how to take a pledge to plan A"
The pledges that I have seen are just a big list online and so far I haven't seen them anywhere else.
WE are planing on designing reusable bags of a few sorts with different pledges as a reminder on each one. We are hoping if you see the pledges more you will do the pledges more, it is also away of advertising Plan A for people who do not know about it but then see the bags and want to know more.
We are planning on making a series of similar idents of around 15-20 seconds which will be played at lunch time and in the afternoon. We think that mostly mums and house wife's shop and M&S most frequently and are most likely to join in and help with Plan A so is time appropriate for them to see it.
Another idea is creating a "plan A pack" that could come free with a M&S food magazine or clothing magazine. This could hold information about the pledges and other information that they can do and get there friends involved with .
We are not sure if we are allowed to create our own packaging but have been thinking about having something on M&S own packaging. We can stop people from throwing packaging away we can only ask them to recycle but we were thinking about have perforated section that you would be able to pop out and keep with information about plan A on or tokens to collect to say that they have done there part by recycling. We would also like to suggest new types of packaging that we have heard of such as compostable packaging or recycled packaging.
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