Concept Statement

The Brief-

M&S Plan A

What is the Problem?

1. New identity
2. customers want to be involved
3. how to inform customers about Plan A
4. Other competing supermarkets
5. Trying to get people to shop at M&S because of plan A
6. Keeping customers loyal

We intend to promote Plan A through a veriety of different media and then persuade people to join in with Plan A.

We are trying to get A group of M&S customers (mums, house wife's) to join in with M&S who are successfully completing and introducing more ways for customers to get involved.

In oder to achieve this I will produce:

• A new identity and logo
• an ident for day time tv
• in store promotion
• reusable bags with informations about plan A on
• Posters
• Pledges
• Packaging

This will be produced using:

• after effects
• lotho printing
• digital printing
• screen printing